Lifecycle Marketing case study

How Bento Yard brought lapsed guests back with automated campaigns

A fast-casual bowl concept used behavior-based winback, loyalty, and app prompts to grow repeat orders without adding manual marketing work.

+51%

repeat orders

The challenge

Bento Yard had strong first-time demand, but too many guests ordered once and disappeared. The team did not have time to manually segment email and SMS lists.

The Tilvo setup

Tilvo connected order history, loyalty milestones, and campaign triggers so first-time buyers, VIPs, and lapsed guests each received the right follow-up.

Measured outcomes

+51%

repeat order lift

18%

winback campaign conversion

+27%

loyalty enrollment growth

Products used

Loyalty & RewardsEmail & SMS MarketingBranded Restaurant App

“The winback campaigns brought back guests we had not seen in months.”

Marcus Lee

Founder, Bento Yard

+51%
repeat order lift: 18%
winback campaign conversion: +27%
loyalty enrollment growth

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