Direct Ordering case study

How Saffron Lane turned a menu website into a direct ordering channel

A neighborhood Indian restaurant used Tilvo website, online ordering, and lifecycle campaigns to move repeat guests away from marketplace apps.

+$86K

direct online sales

The challenge

Saffron Lane had loyal guests, but most repeat orders still happened through marketplace apps. The team needed a faster menu, cleaner checkout, and a reason for regulars to order direct.

The Tilvo setup

Tilvo rebuilt the restaurant website around menu discovery, direct ordering, saved guest details, smart upsells, and post-order email/SMS prompts.

Measured outcomes

+$86K

direct online sales in 90 days

+34%

higher direct checkout conversion

-22%

less marketplace leakage

Products used

Restaurant WebsiteOnline OrderingEmail & SMS Marketing

“Our old website was basically a menu PDF. Tilvo made it a real ordering channel.”

Priya Shah

Owner, Saffron Lane

+$86K
direct online sales in 90 days: +34%
higher direct checkout conversion: -22%
less marketplace leakage

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